I was having pizza and beer with my girlfriend recently and somehow we started talking about the old Hamm’s beer commercials. As a child of the ’70s, I loved them, and the jingle found an indelible place in my brain. Though I was impervious to Joe Camel’s influence, these ads totally made me want to glug down a tall frosty one and play with forest animals. Probably not the best message for a 7-year-old.

Here’s a couple of the ads that spawned a generation of beer guts.

Here’s an older one, and what would a vintage ad be without a disturbing bit of racism?

Hmmm, this could be the start of a good comment thread – what other TV commercials targeted kids with wildly inappropriate products?